Honda – Emergency Services

Honda’s Special Vehicle Operations team supplies tailored cars and motorbikes to the emergency services. They wanted a stand-out DM piece that would be kept somewhere visible for future reference by the fleet managers.

Honda is renowned for it’s fun, irreverent personality. We created a series of simplistic, charming illustrations that communicated the key benefits of choosing Honda’s fleet vehicles.

A wall chart calendar kept Honda front-of-mind for the year and a lighthearted illustration made even the questionnaire in the pack look exciting!