AEG – 125 Years

AEG is celebrating 125 years of precision engineering and innovative design. They wanted a logo that echoed these principles. The design needed to sit within the AEG brand look and feel with regard to colour scheme and font.

I developed three initial ideas, being influenced by the design details you might find on an AEG appliance – the dot matrix time display being one example. For another route, I created a series of numbers based on a geometric grid.