BlackBerry – Set Your Social Life Free

An event to coincide with the launch of the BlackBerry Pearl smartphone. The handset embraced social media, had built in sat nav and it was the first BlackBerry to offer a camera with both flash and zoom. These benefits combined to make it a great tool for leisure, and not just the brand’s traditional business users.

I designed a series of icons to illustrate the different benefits of the phone, and a hero headline. We created a poster, leaflet and pull-up banner for the launch. And a lucky 100 recipients were sent a box that promised to ‘Set Your Social Life Free’, with their own handset and speaker. We worked closely with the printer to ensure that the box had a premium feel, with a black, satin card construction and that the cables were hidden discreetly away in a bespoke compartment.