Canon – Managed Print Services

Canon’s Managed Print Service offers faster printing processes, more efficient workflows and ongoing optimisation of their customers’ print environment. They wanted a flexible design template for a series of emails going out to potential MPS customers. The first design option you see here used a modular template to accommodate pull-out stats and quotes to highlight the various benefits and glowing reviews from people who already used the service. The second design uses existing Canon imagery to create a bit of interest in the header, incorporating the pull-out info within the body of the email. With both design options, I used different colourways and imagery to make each new email in the series look fresh and different from the previous one. All emails were designed to be responsive.