FiNite – Brand Development

Pitch to rebrand a company that transforms media data into measurable, actionable insights for brands, enabling smarter interactions with consumers.

I developed a graphic ‘kit of parts’ using the simplest, most elemental shapes to represent the fragmented nature of data. 

These shapes became a foundation for the look & feel, coming together in a series of flexible patterns which could be overlaid onto full bleed imagery for a case study page on the website, while also working to hold cutout images against a solid background colour.

For the pitch, we presented the brand look & feel exploration and rolled it out across responsive website design, email and social posts.