Sainsbury’s Tu – Emails

A variety of emails for Sainsbury’s fashion brand, Tu. Weekly emails encouraged customers to visit the newly-launched Tu website where they could shop online for the whole family, as well as read advice and tips from influencers and magazine editors in the ‘Tu Style’ section. Designed using a flexible editorial-type template, each email conveyed a different message. Briefs might include a new collection launch with key pieces selected by stylist Gok Wan, holiday outfit solutions or the ultimate denim fit guide. All emails were designed to be responsive, and I used a bit of basic Photoshop animation in the header where possible to bring the idea to life.