Strongbow – Bowtime

A BTL campaign to tie in with Strongbow’s ATL message of ‘Bowtime, Hard Earned’.

I layered the black roller marks from a hard-grafting painter and decorator over a mouth-watering close up shot of a pint of Strongbow. A rough, stencilled font gave us the honest voice of our Strongbow drinker, deserving a refreshing pint and a bit of Bowtime. And a pretty script font voiced the work-dodging sales manager who was probably drinking a pink cocktail.

For the pitch, we rolled the campaign out over 6 sheets, 48 sheets, on-pack, beer mats, instant win game cards, tent cards…