Strongbow – Bowtime

A BTL campaign to tie in with Strongbow’s ATL message of ‘Bowtime, Hard Earned’.

I layered the black roller marks from a hard-grafting painter and decorator over a mouth-watering close up shot of a pint of Strongbow. A rough, stencilled font gave us the honest voice of our Strongbow drinker, deserving a refreshing pint and a bit of Bowtime. And a pretty script font voiced the work-dodging sales manager who was probably drinking a pink cocktail.

For the pitch, we rolled the campaign out over 6 sheets, 48 sheets, on-pack, beer mats, instant win game cards, tent cards…

Nokia – Belle

Nokia’s range of Belle handsets boasted fast, smooth browsing, a choice of screens, customisable widgets and the interactive sharing of photos, videos and music, offering a versatile, personalised experience to the user.

We turned the range of home screens into a dynamic graphic that filled the store window. As with all Nokia campaign ideas, this had to be adaptable enough to be translated into different languages. Working with 3D visualizers, we were able to test our designs in the variety of store environments that Nokia has globally.

Nokia – Gifting

Nokia’s seasonal campaign launched three core devices, as well as promoting the range of gift items and accessories available.

It was a global campaign, so we couldn’t refer to any specific gifting occasion. The solution needed to be simple enough to be adjusted for local markets (sparkling stars might mean ‘festive’ in one culture, but locally relevant symbols are more important for Diwali and Ramadan).

A collaborative effort on the big campaigns for Nokia, I worked into the Retail Creative Director and managed a small team of designers, working up look and feel possibilities. On approval, we then adapted the generic design to work for a variety of different markets worldwide.