Dogs Trust – #Family Pawtrait

The penalty for dog theft in the UK is currently based on the monetary value of the dog, rather than the emotional value to the owner. Dogs Trust wanted to approach the Sentencing Council to suggest they review their guidelines to reflect the fact that a dog is much more that just a pet – it’s a part of the family.

I designed a range of deliverables to support a film on the Dogs Trust website, encouraging people to keep the #FamilyPawtrait complete. Posters and factsheets could be downloaded, giving advice to people on how to keep their dog safe, and what to do should their dog go missing. We raised awareness on social media, creating an Instagram story and taking over the Dogs Trust Twitter page.

I also designed the proposal document that was submitted to the Sentencing Council. We figured that most proposals they receive are probably on the dry side, so we sent them an eye-catching, engaging proposal that was full of heart-warming stories.

Vertu – UK Launch

Hand crafted in England, Vertu employs a combination of pioneering product design, luxury materials and cutting edge technology to create the world’s most beautiful, exclusive mobile phones. If that weren’t enough, a world of privilege opens up with the concierge button on the handset. Around the clock access to a world-class luxury lifestyle.

For the launch of the brand in the UK, we created a bespoke DM piece and welcome pack. Satin ribbon, french-folded pages, hand-sewn binding and an exquisite paper stock all combined to make a piece as premium as the phones themselves.

Hiscox – Car Insurance

Hiscox is an international specialist insurer, providing cover for a diverse range of areas, such as fine art collections, overseas homes, kidnap and ransom and racehorses. Operating in such premium circles, Hiscox is not your run-of-the-mill insurer.

We created a ‘Blueprint’ DM A2 poster for their luxury motor insurance policy, mailing it to brokers in a plans tube to grab attention. I utilised the minute design details you’d usually see on a blueprint to highlight the bespoke advantages of the policy. A series of postcards emphasised the gorgeous design details on our luxury car.

Hiscox – Broker Welcome Pack

Insurance brokers are inundated with literature from insurance brands, all attempting to establish a connection and stay front-of-mind when the broker is selling a policy to a client.

Hiscox is a little different in this crowded market, in that they believe that an understated, subtle approach will stand out.

Applying striking imagery, dynamic typography and a confident use of clean space, we created a welcome brochure to introduce Hiscox and it’s brand values to the brokers. With a look and feel that was unlike anything being sent out by the competitors, we explained that Hiscox’s approach to insurance was just as refreshingly different, too.

Honda – Emergency Services

Honda’s Special Vehicle Operations team supplies tailored cars and motorbikes to the emergency services. They wanted a stand-out DM piece that would be kept somewhere visible for future reference by the fleet managers.

Honda is renowned for it’s fun, irreverent personality. We created a series of simplistic, charming illustrations that communicated the key benefits of choosing Honda’s fleet vehicles.

A wall chart calendar kept Honda front-of-mind for the year and a lighthearted illustration made even the questionnaire in the pack look exciting!