Strongbow – Bowtime

A BTL campaign to tie in with Strongbow’s ATL message of ‘Bowtime, Hard Earned’.

I layered the black roller marks from a hard-grafting painter and decorator over a mouth-watering close up shot of a pint of Strongbow. A rough, stencilled font gave us the honest voice of our Strongbow drinker, deserving a refreshing pint and a bit of Bowtime. And a pretty script font voiced the work-dodging sales manager who was probably drinking a pink cocktail.

For the pitch, we rolled the campaign out over 6 sheets, 48 sheets, on-pack, beer mats, instant win game cards, tent cards…

FiNite – Brand Development

Pitch to rebrand a company that transforms media data into measurable, actionable insights for brands, enabling smarter interactions with consumers.

I developed a graphic ‘kit of parts’ using the simplest, most elemental shapes to represent the fragmented nature of data. 

These shapes became a foundation for the look & feel, coming together in a series of flexible patterns which could be overlaid onto full bleed imagery for a case study page on the website, while also working to hold cutout images against a solid background colour.

For the pitch, we presented the brand look & feel exploration and rolled it out across responsive website design, email and social posts. 

AEG – 125 Years

AEG is celebrating 125 years of precision engineering and innovative design. They wanted a logo that echoed these principles. The design needed to sit within the AEG brand look and feel with regard to colour scheme and font.

I developed three initial ideas, being influenced by the design details you might find on an AEG appliance – the dot matrix time display being one example. For another route, I created a series of numbers based on a geometric grid.