Loop are reinventing earplugs as a fashion accessory with stratospheric success, selling over 5 million pairs in a year. They’re perfect for a variety of uses - better sleep, study and focus, parenting, ADHD… even ensuring that the gig you’re at is the best live music experience it can be! And they look super cool too.

The word ‘collaboration’ doesn’t even come close on this project. Working as part of a bespoke team, we created over 50 social posts every 2 weeks. Working with brand assets, stock imagery, footage and user generated content, we were given enormously free reign to create a visually diverse range of ads. 

I storyboarded designs for animation, working up 4 variants per brief for testing. Liaising directly with the clients in Figma for approval, I then worked closely with the animators as they did the magic bit and brought my storyboards to life.

The examples below show the storyboard followed by the finished animation.